Integrated Master – Trade Marketing at Heel GmbH (m/f/d)
Can be combined with all Steinbeis Master's programmes
Brief information
- Location Baden-Baden
- Department Marketing / Sales
- Contract Work-integrated Master
- Level Work-integrated master
- Job-ID 9903
Partner company
We are looking for strong personalities for our partner company!
As a Bachelor’s graduate, we offer you a challenging opportunity to start your career with a Master’s programme. With the career-integrated Project Competence Programme®, we offer you the perfect combination of career and Master’s degree! You can expect a challenging and exciting project that you will accompany for two years in your project company.
Our project company, Heel GmbH, specialises in the development and distribution of medicines with natural active ingredients and is one of the global market leaders in the field of natural medicine. With around 1,400 employees, the company is one of the top employers in Germany and has always focussed on a team-oriented corporate culture, internationality and innovative solutions.
As a strong partner in the field of project consulting, recruiting and further education, we, the Steinbeis Center of Management and Engineering (SCME), support you in your search for a suitable project company through to the successful application process. Your career-integrated Master’s programme is run by the Steinbeis School of Management and Technology (SMT) at Steinbeis University.
Your tasks: What you can expect
- Planning, organising and monitoring the success of targeted marketing activities and projects for pharmacies
- Conception and realisation of new marketing materials and services to optimally support and address local pharmacies
- Creation and adaptation of targeted content and advertising measures for the company’s own specialist portal to professionally address the target group
- Coordination and operational implementation of medical education measures for pharmacies in close cooperation with brand management and medicine
- Support in the conception and operational implementation of cross-channel measures on digital marketplaces, especially for mail-order pharmacies, marketplaces and health platforms, as well as pharmacy cooperations
- Continuous tracking and analysis of marketing measures using common tracking tools. Development and application of models for measuring success and optimising performance
- Work on your own project as part of the Master’s programme
Your profile
What you bring to your project company:
Requirements for studying at Steinbeis SMT:
Added value
What you can expect in your project company:
What you can expect from your studies at Steinbeis SMT:
Have we sparked your interest? Then send us your application now
We look forward to receiving your application via our application platform!
