Career-integrated Master – Digital Performance & Data Analytics at Heel GmbH
Can be combined with all Steinbeis Master's programmes
Brief information
- Location Baden-Baden
- Department Marketing / Sales
- Contract Work-integrated Master
- Level Work-integrated master
- Job-ID 9902
Partner company
We are looking for strong personalities for our partner company!
As a Bachelor’s graduate, we offer you a challenging opportunity to start your career with a Master’s programme. With the career-integrated Project Competence Programme®, we offer you the perfect combination of career and Master’s degree! You can expect a challenging and exciting project that you will accompany for two years in your project company.
Our project company, Heel GmbH, specialises in the development and distribution of medicines with natural active ingredients and is one of the global market leaders in the field of natural medicine. With around 1,400 employees, the company is one of the top employers in Germany and has always focussed on a team-oriented corporate culture, internationality and innovative solutions.
As a strong partner in the field of project consulting, recruiting and further education, we, the Steinbeis Center of Management and Engineering (SCME), support you in your search for a suitable project company through to the successful application process. Your career-integrated Master’s programme is run by the Steinbeis School of Management and Technology (SMT) at Steinbeis University.
Your tasks: What you can expect
- Support in the planning, implementation and optimisation of digital campaigns along the customer journey
- Participation in cross-channel media planning, ad cost analysis and performance optimisation
- Development and maintenance of data-driven reporting, dashboards and KPI frameworks
- Collaboration in the evaluation and optimisation of channels, target groups and touchpoints
- Development of automated processes to increase the efficiency of our digital measures
Your profile
What you bring to your project company:
Requirements for studying at Steinbeis SMT:
Added value
What you can expect in your project company:
What you can expect from your studies at Steinbeis SMT:
Have we sparked your interest? Then send us your application now
We look forward to receiving your application via our application platform!
